Executing a strong marketing strategy takes time – and time is exactly what most small businesses don’t have.

Marketing Services

  • Social media basics
  • An audit of your account
  • Develop a basic content plan

One-Time Consultation

I lead content creation and social media management so my clients can focus on the bigger picture of running a business.

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  • Content calendar creation
  • Blog writing
  • Campaign copy
  • Reels/short-form video
  • Email newsletters

Content Creation

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  • Content development
  • Community management
  • Monthly calls
  • Reporting 

Social Media Management


Don’t know where to start? Reach out for a consultation call where I will go over:

I am currently at capacity for account management roles. 

2x organic social media impressions in 6 months

read the case study

+558% instagram Reach
7.7% organic growth

read the case study
Tiffany, Digital Story Content Director, client since 2020

I have worked with Dale in a few capacities over several years and she is always great to work with. Her creativity shines not only in her writing but in the way she tackles strategy on each project.

No matter where she is in the world, she has never missed a deadline for me and always keeps me in the loop on when she can get tasks done. She’s saved me a few times on a tight deadline and is so understanding when things don’t work perfectly the first time.

I would definitely recommend her skills as a marketer and her passion for everything she sets out to do.

dale's creativity shines not only in her writing but in the way she tackles strategy on each project.

feeling stuck creating social media content?

Download my free "Week of Content Ideas for Social Media" to get unstuck. 

frequently asked questions

Do you offer freelance work for agencies?

Yes, I currently help with content for a few clients of an agency. You can use my contact form to request more information about how I work with agencies.

Where do you work from?

I’m based in Sydney, Australia, which is 17 hours ahead of Chicago most of the year. Typically, the most convenient times for my States-based clients is between 4 pm and 6 pm Central for a conference call or meeting (that’s between 9 am and 11 am in Sydney). I have clients in the United States and Australia, and I plan to travel back to the States occasionally. 

Do you offer in-person content days?

Yes, depending on where the client is located. This may be an extra charge based on your current service package. Click here to contact me and share specific details. 

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share more about your goals!

I doubled their organic social media impressions in six months of working together compared to the previous six month period. The client earned 343.3K organic Twitter impressions and an average Twitter engagement of 1.6%. 

The results:

I led social media management and content creation to allow the company’s stakeholders to devote their attention to scaling their services. Using tools like Canva, Buffer, and more, I focused on creating engaging content and thought leadership pieces on Twitter and LinkedIn.

The solution:

A small business needed help with their social strategy.

The problem:

I reached 558% more new accounts with organic Instagram content and grew their audience by 7.7% organically in the first two months of working together. The client also saw an engagement rate of over 20% on top posts.

The results:

Using my education and training across running, yoga, and training, I built social media copy that breaks down confusing topics into bite-sized, actionable content. 

The solution:

A musculoskeletal rehab center needed to share smart, easily digestible physiotherapy content with their audience. 

The problem: