I started with one client (a friend of a friend kind of thing), and that became another. Then I started freelancing for an agency. And then I had another Sydney connection inquire about pricing. All of a sudden, a lot of my days were filled with content creation, social media strategy, and community engagement again. A happy accident? Kind of – but I think it was more that I finally understood my purpose and what fulfills me.
And I’m learning more and more every day about what it takes to reach those big, scary running goals. (Spoiler alert: it’s not just running all the time.) To become the best coach I can be for my runners, I earned my NASM Personal Training Certification and Yoga Teacher 200HR Certification in 2020.
And now here I am, writing this from my home in Sydney, finding ways to combine doing all the things I love to do. I don’t have everything figured out quite yet, but I’m working on it – and I’m looking forward to working with you, on whatever it is that you have your heart set on.
I’m a Midwest girl who grew up in the suburbs of Illinois, attended University of Illinois, and moved to Chicago after graduation. (And before you ask, yes, Dale is my real name and no, it’s not short for anything.)
In Chicago, I was the Marketing Manager for a non-profit – a job that I loved and that gave me foundational knowledge that I still use to this day.
After an incredible four years in the city, my husband Kyle was offered a role in Sydney, Australia. And how could I pass up an opportunity like that?
Living in Sydney was never something I expected to be a part of my life’s story. It’s been challenging, exciting, scary, and transformative, sometimes all in the same day. And the forced uncertainty of this move was ultimately what led me back to content marketing.
But let’s back up a bit first. After all, I wasn’t always a content marketer-slash-runner-slash-coach.
After the move, I realized just how much I loved helping small businesses and brands tell their stories.
Throughout all these changes, running has been my constant. I turn to running when I’m happy, when I’m stressed, when I want to celebrate, when I want to connect with new friends or just work through my thoughts. I started working with a coach myself in December of 2017; I had earned my ticket to the Boston Marathon, and my top priority was getting to that start line injury free. For me, that meant I needed someone to reel me in, slow me down, and teach me how to run in a way I could sustain for life.
Not only did I show up to Boston injury-free, but I ran a personal best in the crazy weather conditions.